Category Archives: Blogs

Do we still need magazines to run our love lives?

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Earlier this month US Glamour magazine had a Two Bags Of Sand moment. You remember the scene in The 40 Year Old Virgin when the guys are all sitting around with a takeaway talking about their sexual experiences and Steve Carell’s character says “yeah, her breasts were like, um, two bags of sand…”

It’s the moment everyone around the table realises that he’s faking it, that he has no idea what he’s talking about. And when Glamour’s website published it’s 13 little things that can make a man fall hard for you, including such gems as “make him a sandwich after sex” and “answer the door in a negligee” something similar happened. Everyone stopped eating their pizza and stared. The entire source of a magazine’s power lies in its ability to convince its readers, advertisers and critics that it knows best and for a moment that effortless glossy facade dropped to reveal the magazine’s inner workings – a legion of tiny tired journalists searching desperately for something new to say about sex and relationships.

As someone who worked for years on women’s magazines I read the whole thing through my fingers, cringing in horror and the mockery that followed was richly deserved. But then came the usual parade of accusations, that women’s magazines were dated and woefully out of touch. Several listicles appeared online poking fun at the sex tips magazines have  offered over the years (the one about ‘teasing’ your partner’s testicles with a fork was a particular humdinger). And the message – usually from online sources that like to consider themselves edgier than old fashioned paper – is that women’s magazines are dated and woefully out of touch.

We have found our clitoris and we’re not afraid to use it.

Maybe they’re right. Maybe women’s magazines should stop talking about sex altogether.

Back in the 1970s and 80s we needed that sort of thing. Without magazines, and the occasional surreptitious look at Judy Bloom’s Forever, the only self proclaimed experts on sex were men. And where did men get their sex tips? The glorious world of 70s porn.

Of course we live in much more liberated times now. In the post Sex & The City generation women know they can expect more in bed. We have found our clitoris and we’re not afraid to use it. And there is an endless range of sources for reliable sex tips out there.

Isn’t there?

There’s the sex toy companies. After all every self respecting girl has a Rampant Rabbit or two tucked away in her bedside drawer. Although obviously the sex toy companies have a bit of a vested interest in selling you sex toys.

Or there’s erotic literature… because 50 Shades Of Grey is a perfect how-to handbook of sexy but responsible BDSM play isn’t it? It isn’t? Oh.

Then there’s our mates – but then we’re back in two bags of sand territory. According to research by Rachel Hills the author of The Sex Myth we’re all lying about how much sex we have and how creative we are when we’re doing it. No reliable information there, then.

Of course when we want to know something these days we Google it. There are some fabulous female friendly sex sites out there providing full, frank and funny discussions about love and sex – Em and Lo and Nerve for instance. But without knowing where to look it’s hard to get started – Googling sex questions can bring up a terrifying selection of misleading, unhealthy or eye-burningly horrid search results.

Which brings us right back to the source of all sex-inspiration: porn. Since the 70s skin-flicks have morphed into a monstrous, ever present stream of hard core which many young men have come to think of as ‘normal sex’. A while back I had coffee with an agony aunt who said a huge proportion of mail in her inbox was from young women who were worried there was something wrong with them because they didn’t enjoy anal sex.

So maybe women’s magazines do have a role after all.

In the 70s and after, women’s mags taught us that it was OK to enjoy sex – that we weren’t wanton hussies for liking it on top, or asking for oral or wanting to be good at it (because pleasing your partner is a part of sex for men and women alike.) It paved the way for splendid Samantha in Sex & The City and a generation of witty and honest sex bloggers.

The features that did really well were the ones that rang funny and true

I came to women’s glossies in the early 2000s when things started to change. In The Sex Myth Rachel Hills talks about that feeling of inadequacy if you feel uncomfortable sexting or don’t like doggy style. The feeling that everyone else is having a better time than you. And it’s up to women’s mags to burst that bubble… But without making the sexting doggy-fans feel like they’re being slut-shamed somehow. Tricky, huh?
For us, the features that did really well were the ones that rang funny and true. Like the hilarious takedown one of our writers did of some of the crazier sex toys on the market. Or the horrible consequences of When dirty talk goes wrong (Quote: “I’m the drill baby, and you’re the road…”) Or the sweet and sad piece Brooke Magnati, aka Belle De Jour, wrote for us on When the sex is great but everything else sucks. They were conversation starters, got us thinking about what we really wanted and showed us that everyone makes mistakes.

That’s the kind of sex article that women’s mags do best – funny frank and reassuring. And there’s a lot of that out there. There are also campaigns for women’s rights, and  sharp, insightful reports on the things which threaten our relationships – like porn addiction.

There’s still a role for how-to tips too. I figure that sex tips are like magazine recipes – a source of ideas that you can take or leave. You might see a recipe for chicken soup, read it and appreciate it but never get round to making it. You could leave out the cream and pepper or just decide your own formula is best. And if you don’t like chicken at all? Not a problem, there’s a carrot and coriander number on the next page. The message is not “do this” but, “you might like to try this, and if it doesn’t work at least it’ll be a giggle.”

Whatever the magazines might claim, they’re not all knowing and all seeing. They can’t give you guaranteed moves when every body is so different and sometimes they do get it wrong. But they’re more realistic than 50 Shades, more reliable than your best mate and funnier than porn. Just one more source of advice and inspiration to help you make the most of your relationships. Take it or leave it.

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I’m baaaack…

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So, it’s been a while. In the past two years I’ve had a baby, got married, picked up some fun-but-demanding commissions and generally been up to my eyeballs to the extent that tending my needy website slid further and further down the list of priorities. I have not been on the ball. In fact I’ve been about as far away from the ball as you could possibly get – a strategy which worked very well for me in PE classes in the 1980s but doesn’t really do quite so well in the cut and thrust world of modern media.

Until one afternoon I realised to my mortification that people could still see this website and that, frankly, it was embarrassing. It still is a bit embarrassing (check out my cool graphic above) but I’m working on it. And even better I’m filling it with content by doing the thing I enjoy best – writing.

The thing about working part time is that on the days when you’re not working your brain floods with ideas but you never have the time to put them into practice. Well, no more. The whole point of freelancing is that you can use your imagination, pitch any idea anywhere. So you’ll be seeing a lot more of me here from now on. Lucky lucky you…

Writers need people too!

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Writing a novel is a solitary business, especially when you are unpublished and there is no agent or editor screaming for the manuscript; when you have no idea whether that genius plot twist you’re so proud of is actually agonisingly contrived and when there is no guarantee anyone will actually ever read this thing that you’re pouring your heart and soul into at every spare moment.

After a few years, and three drafts, my first novel had warped into something like an old magic-eye image. I’d stared at it so long I could see the outlines of the plot but not the original detail, or the point I was going for originally. Was each new draft making it better or was I actually making it worse? I couldn’t actually stand to look at it any more.

For years I thought to be a proper novelist you had to work in a secret garret somewhere…

Then I met Diana Bretherick, who won Good Housekeeping’s Novel Competition in 2012, and whose wonderfully dark crime novel, City of Devils, is out this summer. Diana had done a Masters and PhD in Creative Writing and, while the skills she’d learned on the course were useful, the real strength she’d found was sharing her problems with her classmates. That support network had kept her going – thanks to them she’d finished two books, one of which had won the competition.

That’s when I realised I needed to go on an Arvon course. I’d first heard about them years ago and they sounded amazing – residential courses in stunning countryside locations. No internet, no contact with the outside world. Just you and a bunch of like-minded people, plus two established authors who would look at your work and give you individual feedback.

My course was at the Lumb Bank centre in gorgeous Yorkshire, and my tutors were Patrick Gale and Stella Duffy – two fabulous writers who turned out to be great teachers too. There were workshops on plot, character and a slightly toe curling one on sex scenes, which were all hugely helpful.

But best of all was the chance to sit around with a dozen or so other writers and ask questions like “Is my dialogue convincing?” or “I like my character too much to kill him off” without feeling like a pretentious fool. By the end of the week all of us – even those who hated the idea of speaking in public – had read some of our writing out to the others. The criticism wasn’t half as painful as our nerves beforehand!

For years I thought that to be a proper novelist you had to work in a secret garret for years and emerge with your Completed Work – perfectly formed and beautiful. But I know better now. Writing is a messy, emotional, playful, agonising business and, like most of the fun things in life, is best done with like-minded friends.

A letter from Commissioning Editor Me to Freelance Me

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view of a laptop and italian town square

Working on the move in Italy

Dear Andreina,

I hear that you’ve made the decision to go freelance. How very brave of you, considering that after over a decade of commissioning, you of all people should know how tricky the pitching process can be. So, before you forget what it’s like to be on the receiving end of a freelance pitch, here’s a few choice bits of advice sent with love from me to… well, me.

1: Know your target publication well. Email pitches to the general [email protected] address go straight into the slush pile. It only takes five minutes to call a magazine and ask who their Features Ed is, and they tend to be curiously impressed by journos who demonstrate the ability to find things out. Another plan – and this is especially daring – you could actually opt to buy the publication in question and read it to get an idea of what they really want.

2: There’s a strong chance nobody will get back to you. Remember how many people pitch per week? You’re one of them now. Bear in mind that radio silence does not mean you are useless. It just means your lucky recipient is stressed and busy, and that the Editor’s voice is screaming louder than yours. A follow up phone call or two won’t go amiss.

3: A follow up call or TWO. Not 20. Restraining orders do not look good on your LinkedIn profile.

4: Some publications do most of their features in house or have a stable of loyal favourites who get all the easy commissions. You’ll need to do something truly unique to impress this lot – like a real life story that blows them away or a memoir only you can share.

5: Glossy magazines don’t like depressing stories. Never have, never will. Even if they are shocking, truly important and need to be shared with the world. That’s what angry blogs are for.

6: Freelance rates have barely gone up in 10 years. You might want to give that Amazon-and-ASOS habit a rest for a while.

7: Remember the joy of freelancing – because it is joyful. One minute you’re interviewing a scary woman in the deep South about her collection of 200 firearms, the next you’re trying to get a celebrity to say something newsworthy during a ‘what’s in my fridge’ interview for the web. You’re up until 2am persuading a real life case study that she can trust you with her story – and then you write copy that makes your editor cry. You can wake up in the morning with a crazy idea in your head and sell it to just about anyone and your career will take you in unexpected directions. That’s why staffers secretly envy freelancers – don’t forget it!

Best of luck,

Andreina

Sometimes a girl’s gotta do…

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It was my last week in the Good Housekeeping office and I was busy juggling handovers, crossing off my to-do list and trying not to get emotional when a friend’s Facebook update caught my eye. It was a link to a media humour blog, and the headline was something like: Leaving A Staff Job To Go Freelance? You Must Be Crazy!! There was a long list of comments underneath, from smug staffers and hard-up freelancers alike who seemed to agree.

I couldn’t help wondering where all these critics had been when I’d handed my notice in three months before, and announced that I was moving from North London to the Dorset coast. Then it was all wow, that’s amazing and soo jealous! [smileyface smileyface]. Now here I was, walking away from a fantastic job at one of the biggest women’s magazine brands in the country to live by the seaside and take on a mix of freelance writing and consultancy work as well as writing my Great Novel. Maybe I really was certifiable.

But sometimes you just have to go with a gut feeling. I’ve been a Features Director/Features Editor for over 10 years now, on national magazines ranging from that’s life! to Easy Living, which is about as broad an experience you can get. I’ve written for car mags, financial newspapers and tabloids, and I’ve had adventures in web and social networking which have shown me the sheer variety of media work out there, and that I can do more than print journalism.

So it’s time to take a few risks, do a mixture of different things, and hopefully share what I’ve learned with other people I meet on the way, whether it’s my exciting new PR contract, mentoring new journalists or writing crazy features and working with wonderful new people as well as contacts who’ve become friends. I may yet be dragged away by the men in white coats but if I am, it won’t be anything to do with my career decisions…