Workshop: How to crack social media as a writer

the festival logo featuring play on words in pink jangly letters, with a purple clouds around the Y

Are you a writer? Have you ever wondered if you’re doing social media ‘right?’ My talk at Artful Scribe’s Play on Words festival on October 26 could help you make sense of things. It’s not designed to force you into making lip-synching TikToks when you don’t want to. Instead it’ll help you figure out what you want to say, what platform you want to use to say it, and how to reach the widest possible audience.

This is my first time at Play on Words which takes place in New Milton, Hampshire. I love the informal sociable feel to the event. It’s for readers, writers and lovers of words, which is basically me in a nutshell. Tickets to my talk and others are available here. Alternatively, you can attend the whole day of talks and workshops for just over £25. Pay-what-you-can and pay-it-forward options are also available. If you are planning to come to mine, please do bring a notepad and pen, I’m having great fun figuring out exercises and learning quite a bit myself in the process.

If you’re based anywhere the New Forest I hope to see you there!

Hone your writing skills at the Bournemouth Writing Festival

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It’s so brilliant to have a whole festival dedicated to writing right on my doorstep and to be a part of the second-ever Bournemouth Writing festival! This year it runs from 26th-28th April.

Genre breakfast

I’m kicking off on Saturday morning at 9am by hosting a breakfast meetup for all writers of young adult and teen fiction. I had such a brilliant time last year and met a whole host of wonderful authors (see all the happy smiling faces above.) It’s at Picnic Park Deli, which is a lovely spot, and free to attend. If you fancy dropping in to talk all things YA, even if it’s just to obsess over our favourite YA authors, you can RSVP here.

Jump Around workshop

I’m also thrilled to be running a writing workshop focused on my favourite storytelling devices. Jump Around is for anyone who loves switching POV or hopping into different timelines in their stories, which is an excellent way of messing with your reader’s heads… but sometimes hard to do without making your own head spin. So please join me for a time-bending, narrative switching hour of fun on Sunday afternoon at 4.30-5.30pm at Pavilion Dance.

I was lucky enough to attend the festival last year and it was so much fun. Workshops, talks and other events are run on a pay-as-you-go basis, so there’s no big ticket fees and you can pick and choose what you’d like to do. You can find a full programme here.

Hope to see you there… I also hope the weather’s nice for the beach writing sessions!

THE TWELVE DAYS OF MURDER coming to a screen near you!

Here’s an exciting announcement from my publisher, Zaffre!

cover of the twelve days of murder on a green background with the brock media logo

Zaffre, the flagship fiction imprint of Bonnier Books UK, today announces that Andreina Cordani’s first adult novel The Twelve Days of Murder has been optioned for TV by BBC-Studios-backed production company Brock Media. The deal was facilitated by Marc Simonsson of SoloSon Media.

Brock Media, who produced the screen adaptations of Emma Jane Unsworth’s Animals and Amy Liptrot’s The Outrun will work with Phoebe Eclair-Powell (Two Weeks To Live, The Road Trip) to adapt the novel for television.

To date, publishing rights have sold to the United States (Pegasus & Dreamscape), Italy (Newton Compton), Spain (Newton Compton) and are also under offer in Hungary.

The Twelve Days of Murder is a contemporary Christmas whodunnit centred around The Masquerade Murder Society which is filled with clever twists and turns to keep characters and viewers guessing.

Andreina Cordani said: ‘This has to be the best early Christmas present ever – I’m so thrilled that my ghastly set of characters could be coming to the TV screen. I hope it will make excellent dark and festive viewing.’

Sarah Brocklehurst, founder of Brock Media, said: “We are thrilled to be developing The Twelve Days of Murder for television. Andreina Cordani has written an incredibly entertaining and well-plotted murder mystery full of twists, suspense and glorious characters. It’s deliciously bingeable and will be perfect for mainstream festive season viewing.”

Stella Giatrakou, Adult Rights Director at Bonnier Books UK said: “We’re hugely excited to be selling rights to this festive locked-room murder mystery for the

millennial age! Nothing more exciting than secrets, backstabbing and a Christmassy background to hook readers – publishers abroad were dead keen to read…”

Kelly Smith, Senior Editor, Zaffre, said: ‘‘Andreina’s delightfully deadly festive tale will be perfect winter viewing. I cannot wait to see her murderous masquerade come to life!’

In praise of book bloggers

image of the twelve days of murder advanced reading copy alongside some christmas charms
Image courtesy of @bookwormescapes on Instagram

If you scroll back to the humble origins of this site, to when I was a freelance journalist writing a novel in my ‘spare time’ you can witness my early attempts to become a book blogger. At the time I was a freelance journalist and book editor receiving huge mail-sacks full of advanced copies of books to review for Good Housekeeping and other titles. I was reading masses of YA as I was writing The Girl Who… and like so many book lovers and journalists before me, I thought blogging would be a fun hobby to have alongside my day job.

It didn’t quite work out like that.

It turns out book blogging is flipping hard work. It takes devotion and dedication. You have to post regularly, promote your work, link up with other bloggers and support their work too, create content across different platforms including the massive time-suck that is TikTok/Reels/YouTube. You have to think about algorithms and SEO. You have to photograph lovely images of your book and re-size them across different formats. It’s hard work, especially when you’re juggling it with a day-job, looking after young, demanding children, trying to finish your own novel and promote it on social media. Added to that, reading was my refuge – the one part of the day that was about escape, with zero demands on me and blogging changed that. I found myself thinking of pithy review phrases as I read. I started wondering that I should only review certain types of book and if I should build a brand – and what that brand should be as I usually leave no genre unmolested. I fretted about accidentally repeating phrases in my reviews that I’d already used in my reviews for Good Housekeeping or the Express. I tied myself in knots about how much negativity I could include in reviews when, as an author, I knew how wounding it could be.

I came to realised that blogging is like writing a book – you don’t do it for the money or fame but the sheer love of books, words and stories. And I was already writing a book for that exact reason! So I stepped back from the reviewing and focused on the novel-writing and my book blogging days are over – for now at least.

image of a kindle with the twelve days of murder cover on it against a backdrop of a bookshelf full of thrillers
Image courtesy of @the_books_she_reads on Instagram

But it means I have a massive admiration for book bloggers, BookTokkers and Bookstagrammers, many of whom have children, full time jobs, their own novels simmering away and/or a whole host of other chaotic life stuff going on but STILL make time to review. Including reading my book!

It took me a while to figure out that the TWELVE DAYS OF MURDER blog tour was twelve days long and dozens of brilliant bloggers took part. So this is my way of saying an absolute massive, epic, continent sized…

THANK YOU THANK YOU THANK YOU THANK YOU!

And here they all are! Do you you have a favourite on this list? Or anyone else whose judgement and taste in books aligns perfectly with yours? Let me know in the comments!

@bookwormescapes
@staceywh_17
@libcreads
Rachel Reads
@bookchatter2021
Cookiebiscuit
Juliapalooza
Karen Reads and Recommends/Book Blogging Bureau
Intensive Gassing About Books
@bookworm1346
Linda’s Book Bag
@booksbrownies
Rachel Read It
@the_books_she_reads
Jan’s Book Buzz
@book_lover_kent
mandy_w87
Loopy Lou Laura
Hair Past a Freckle
My Reading Corner
Books By Bindu
Jera’s Jamboree
Little Miss Book Lover 87
Emma’s Biblio Treasures
and of course Tracy Fenton at Compulsive Readers who organised the whole thing! You’re stars, each and every one of you.

graphic showing the blog tour dates for the twelve days of murder - follow links in post for more details.

Pick up a signed copy and support an indie bookshop!

the inside of the Riverside Bookshop with a view through the window of London Bridge station

I’m going to be launching my book at The Riverside Bookshop in Tooley Street near London Bridge and will be on-site on the 2nd November (exactly a week after the book comes out) to sign pre-ordered copies. If you’d like to order from a fabulous indie bookshop and get a more personalised signed copy then drop them a line here. Tell them who you’d like me to dedicate it to – I’ll also write any short message you’d like to include. Within Reason. Keep it clean, people. Pre-orders really help authors make an impact, and ordering from an independent bookshop rather than the big river site helps keep local businesses going so please do give it a go.

My very first job in magazines was in a poky, grubby office just round the corner from London Bridge. It was very stressful – we had no budget, virtually no staff, punishing deadlines and I was very much out of my depth. When the pressure got too much I’d escape to Hay’s Galleria and the Riverside Bookshop. Browsing a bookshop or library has always helped me de-stress and the beautiful location made me feel all Londony and grown-up. Now I’m launching my book there!

Talking Dead Lucky to schools at the Dorchester Literary Festival

flyer for the dorchester literary festival featuring Andreina Cordani alongside other childrens and young adult authors.

When I first moved to Dorset, I volunteered at the Dorchester Literary Festival as a way of feeling part of the bookish world. I spent many happy hours ushering people to their seats, fetching tea in the Green Room and, later down the line, helping out with the festival’s social media. At the time I dreamed of appearing at the festival as an author in my own right and now, at last, my chance has come! I’ll be talking to students at Thomas Hardye School and Purbeck School about Dead Lucky, social media, and what it does to our brains on 17 October 2023. Can’t wait!

Check out the full programme for the Festival here, and the school programme here. It’s running between 14-21 October 2023.

You can find more details on my school visits here.

Hack’s hacks for real life interviews

In 1998 I did my first interview for a women’s weekly – I nervously flew up to Scotland to interview a dominatrix who was upset because other mums were blanking her at the school gate. She was lovely – she made me a cheese sandwich and gave me a blue crystal “which aids communication” before explaining how she divided her time between school runs and dribbling hot wax on men’s chests. As first interviews go it could have been far, far worse.

image of a blue crystal

The actual crystal – not sure if it has aided communication but I’m quite attached to it.

Since then I’ve done too many real life interviews to count – I’ve spoken to Elvis impersonators, shagging DJs, lifesaving surgeons, campaigning mums and survivors of domestic abuse. And before each one I’m still nervous. Because until you pick up the phone you have no idea what sort of person you’ll be speaking to. However experienced an interviewer you are, each individual is unknown territory.

And then it’s up to me – the interviewer – to tread the path between what the editor wants, what the interviewee thinks their story is and the truth of the story itself. Get it right and everyone will be happy. Getting it wrong is unthinkable.

Over the years I’ve come up with a few rules to cling to as I head into this wild, wild west situation, so here’s a rough guide from a true life hack…

Get chatting

What makes a story come to life is the characters in it – how did they spend Saturday nights? What’s their favourite takeaway? What makes them laugh? Those are the details which, if cleverly woven in, make a person seem more real, gets the reader rooting for them. So before you jump into the narrative – the when, where how of what happened, take some time to ask about the people involved and what they are like.

Carry the details through

As you gather these details, squirrel them away in your mind and bring them up again later. One young woman I interviewed used to love watching The 100 with her father. Later, when she was struggling to talk about how it felt after he passed away I had some tangible questions to ask her. What was it like watching the show without him? How did it feel to hear his favourite song, watch his football team win? These sound like cruel questions but people respond well to them – it’s difficult to express grief but this gives them a framework for doing it and prompts new stories to come into their minds. That kind of detail also makes it feel more real for the readers without having to resort to cliches.

Avoid talking about yourself

Except in the rarest of cases, this kills the conversation stone dead – especially with celebrities. It’s fine to say something like “oh yes, I’ve got two kids as well, they can be a right handful, can’t they?” But once you start regaling them with tales of Little Johnny’s behavioural issues it changes the dynamic of the chat and leaves the interviewee floundering.

Sweat the small stuff

When people are describing something you can both get swept away on the narrative, then when you go to write it up you realise you’re missing a vital detail. “Then he threw a knife at me,” she says. You’re so shocked and sympathetic that you forget to ask where he got the knife from, whether it was a big scary carving knife or a butter knife, where it landed. Sometimes you have to break the flow to ask this crappy, horrible, unpleasant stuff. If you can’t break the flow, write a note to yourself to ask about it later in the conversation. No, it’s not nice but if you’re going to write a true reflection of what happened you have to know where things are.

Dates, dates dates.

The same goes for when things happen. Before you write a feature create a timeline of events and fill it in as you go – then refer back to it when you’re writing.

Check spellings

I shouldn’t even have to mention this, but I will. There are about eight different ways to spell Tracy.

journalist notepad scrawled with notes

If this was a proper blog, this would be a beautiful handmade notepad with a unicorn pen.

Check your voice recorder. Then check it again.

Once my voice recorder ran out of battery half way through an interview with Julie Walters. It was one of the most mortifying moments of my life – to the extent that I’m ashamed to even admit it here, years later. Sure, I have shorthand but I find my notes don’t capture the nuance of the conversation as well, and it’s a bitch to decipher. The PR had to record the rest of the chat on her iPhone and email it over to me – I was so embarrassed I never told anyone in the office what happened. Since then before every interview I’ve checked the battery life and available memory on my trusty Olympus.

Get some playback software

Words cannot express how much I hate transcribing, speech-to-text software is hilariously bad and most commissions don’t pay well enough to pay a transcriber. So recently I downloaded some playback software to my computer. It’s not perfect but it allows you to slow down, speed up and play back small sections over and over until you’ve figured out what that vital mumbled word actually was.

Respect your interviewee

This person might have done things you would never consider doing in a million years. He or she might live a life you disapprove of or disagree with or just don’t get. None of that matters. It’s up to you to get into their heads and understand why they got that tattoo of Donald Trump on their face. In my day-to-day life almost everyone I meet in real life looks like me, thinks like me and often agrees with me so it’s good to see things from a different point of view and get the chance to meet some amazing people I’d never otherwise talk to. And I get paid for it too! Result.

Why anyone who publishes a book is amazing

It’s easy to slag books off. I do it all the time – as a reviewer I see lots of not-very-good books: novels which are cynical imitations of another title which did quite well a few years ago, novels written to a formula, novels cranked out when the writer had a deadline but was struggling for inspiration. And everyone’s favourite punching bag, Fifty Shades of Grey. It’s fun to slag off books and as a wannabe author it’s encouraging – if this load of old twaddle can get published, so can I. So yes, I do it, I’m only human.

But it’s also deeply wrong and unfair, because every non-celeb person who has ever had a book published deserves huge respect for beating the odds. They have been through at least a dozen agonising and increasingly Hunger Games-esque stages to get there…

To get your book published takes faith determination and a rhino-like skin1: They had a Very Good Idea. You know, just like the one that’s floating round your head at the moment that would be an absolute best seller if only you could find the time to write it all down.

2: They had a Second Very Good Idea which gave the initial Very Good Idea wings. Boy goes to wizard school has potential, but Orphaned boy goes to wizard school where he discovers a dark link between himself and the powerful wizard who murdered his parents is the start of a seven-book series.

3: They found the time to write it down. Hours. Days. Months. In the middle of the night, getting out of bed at 5am, punching it out with their thumbs on their iPhone on a commute. Or even giving up their jobs. Despite all the crap going on in their lives, they found the time.

4: They didn’t give up when they got 30,000 words in and realised that the Second Very Good Idea actually doesn’t work at all unless they go back and unpick everything that happened after Chapter Two. Instead, they went back and unpicked. Or they replaced the duff Second Idea with a shiny new Third Very Good Idea which made it even better.

5: They wrote 60,000 to 150,000 words about Very Good Ideas One and Two (or Three.) It might not be in a genre you like, it might be too light and fluffy or too flabby and pretentious but they wrote the words down. A story now exists where there was none before.

6: Then they edited, going through the whole thing until they were sick of the sight of it, rejigging it, taking bits out, regretting it, putting them back in. They cut things they loved, sliced out whole characters and wrote entirely new scenes instead, all the while not truly knowing whether they were making the thing better or worse.

7: They then sent it to agents. Dozens of ‘em. They received rejection email after rejection email until they wondered whether the Very Good Idea was actually Utter Tripe Idea in disguise. Maybe they took too long writing it and nobody wants dystopian YA stories any more, or a major plot point has been wiped out by the invention of Google Maps. Or maybe they just wasted an immense amount of their time and passion on something nobody wants to read. This could happen, and does – all the time. But if it doesn’t…

More bashing into shape ensues

8: An agent actually picks it out of their slush pile of hundreds, is moved by the words, blown away by VGIs One and Two, and signs them up. More editing ensues. Author and agent eventually agree that book is in good shape. Hooray!

9: Said agent believes in the book enough to haul it all around town to different publishers, or even take it to a book fair and say: “Buy my client’s book, it’s great and it will make money for you.”

10: In order to get a book deal, the author then has to cage fight JK Rowling using only a copy of The Writers’ & Artists’ Yearbook as a weapon. Oh wait, no, that’s just a weird dream I had.

10: A publisher sees the book, likes it and thinks that this is a Very Good Idea, which will possibly make money for them.

11: The publisher then introduces an editor into the mix who undertakes more Bashing Into Shape along with the author who is probably feeling pretty bashed themself by now. Once they’re happy, they haul it around town to the booksellers and supermarkets, convincing them that the author has had a Very Good Idea and that they, too could make money from it.

12: It has been years since the author had the Very Good Idea but it’s stood the test of time, it’s on the shelves. Now the author, the publisher and booksellers all join forces to convince us – the reading public – that the Very Good Idea is worth spending the price of a cup of coffee on.

What a way to make a living!

Seriously, it’s ridiculous, but that’s the way it works in traditional publishing. So to get your book onto shelves and into people’s hands takes an astonishing amount of faith in yourself and your idea, extraordinary discipline and commitment plus a rhino-like skin to deal with all those rejections and edits along the way. So anyone who has ever, ever had anything published is an utter hero. I salute you. And one day, glutton for punishment that I am, I hope to join you.

Book review: The Unexpected Joy of Being Sober

Around three years ago, my former colleague and friend Catherine Gray told me that she was a recovering alcoholic. For about two seconds I couldn’t have been more surprised – and then our whole history suddenly fell into place and I went ohhhh…

It explained why, after working like mad to build a career she clearly loved, she started Cover image of the unexpected joy of being sober by Catherine Grayrolling in late and taking Mondays off sick. It explained all the mysterious bumps and bruises and injuries. It explained why the features team used the words “totally Cathed” as a euphemism for steaming drunk. And now I understood why, on our way out of a work Christmas party, I’d had to stop Cath jumping into a limo full of men on a stag.

It also showed me something else – how easy it is to ignore something that’s going on right under your nose, and how ill-equipped the modern working world is to deal with it. And if I’d known, what could I have done? “Nothing,” Cath told me – and of course she was right. When someone wants to drink it takes more than a concerned boss to stop them.

What eventually did stop Cath was her own decision and the sheer strength of mind to follow it through – after a lot of false starts and endless soul searching she found her own personal way to get sober and did it. I’m in awe of her for this achievement – but even more so because she’s shared it in a book: The Unexpected Joy of Being Sober.

The adventures don’t stop after she quits – they just change

I’m not usually a big fan of sober-lit – so many rehab memoirs focus on fabulous drinking stories until we’re actually a bit disappointed when they quit. But this one is different: Yes, there’s a fair few celebrity snogs and drinking den adventures but she also shares the process she went through. The times she tried and failed, the things which worked for her, the things which didn’t. Like a good magazine journalist she pulls in statistics and facts to support her argument. And she does a great sales job on the sheer joy of sobriety that waits on the other side.

Because Cath’s argument is that life just gets better and better after you stop drinking. That it’s worth going to bed at 1am if you’re up in time for a hangover-free sunrise. The adventures don’t stop after she quits – they just change. She travels, she makes friends and discovers new things about herself. The sheer joy of her life shines through in her writing, in an honest and totally non-preachy way. It’s also entertaining – even when she’s describing her lowest ebb she does it with wit and humour and without any anger or frustration.

When someone you know writes a memoir, the first thing you do is check out any references to yourself*. The second thing you do is agonise over whether that ambiguous statement in chapter 42 was actually about you and whether, if that is the case, you should apologise. The third thing is to feel an odd sense of pride that a person you know has clawed into the depths of their own experience and created something wonderful and life affirming out of it. And, even though you’re not their mother, and nor did you actually help with the book in any way, you still feel curiously proud to know them.

The Unexpected Joy of Being Sober is out now

Follow Cath on Twitter @cathgraywrites

*My wedding was in it! Luckily it’s the one she enjoys. She and her friend were pretty much the life and soul of the party.

Tales of a book reviewer

I’ve just finished a nine month stint reviewing books for Good Housekeeping. Their Huge bookshelf stuffed with booksBookshelf page is one of the most densely populated ones in monthly magazines – around 15 slots to fill each month and, because obviously not every book makes the cut, you have to dip into considerably more than that.

Some months it was a struggle – I was speed-reading into the night, getting to the end of yet another wannabe Gone Girl and groaning when I realised that the twist at the end was just too stupid. Finishing a review only to find the publication date had changed and I had five hours to find a replacement for the page. Or realising that a novel didn’t live up to the hype surrounding it.

But most of the time it was brilliant. Receiving a pile of review copies in the post never got old – although my postman may have aged prematurely. Attending book launches and chatting with fellow book buffs online made me feel part of a wonderful community.

The process of sorting through a week's #bookpost

The process of sorting through a week’s #bookpost

But the best thing about the job was being surprised. There are plenty of books I expected to love and did love, but nothing beats the feeling of picking something up without any particular expectations and then suddenly feeling a deep connection with it. Here are some which really took me aback:

 

 

In Shock by Dr Rana Awdish We’ve had medic-turned-patient memoirs before, like the amazing When Breath Becomes Air, but the urgency and pace of this really grabbed me. And she has such fascinating thoughts on the doctor-patient relationship and where communication goes wrong.

The Gentle Art of Swedish Death Cleaning by Margareta Magnusson – I generally avoid anything which feels a bit hypey. All those books about how great French women are, others urging me to get hygge or live lagom… But the author is so wise and charming. She’s aged “somewhere between the age of eighty and a hundred” and I fell in love with her warm, wry and understated tone.

When will I learn never to rule out entire authors or genres?

The Stolen Marriage by Diane Chamberlain – she’s a big best-seller but I had her down firmly in my head as “not my thing.” Silly me, when will I learn never to rule out entire authors or genres? I had a really good time reading this one and the direction of the story surprised me.

And that’s the best thing about my time reviewing for GH – stretching my reading boundaries. When you have small children days and weeks pass without reading anything at all, but this forced me to read – without procrastinating or rejecting a book because I wasn’t in the mood for a particular genre. I tore through romantic fiction, speculative fiction, literary fiction, sagas, bestsellers, poetry, bonkbusters… anything. My brain has been jump-started, my writing has improved (honest!) and now my reviewing time is up (their wonderful books ed is back from maternity leave) I’m planning to keep going and going. Watch this space.