Category Archives: Media

My experiences and views on the media

In which my Twitter name goes viral

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Last week a publisher tweeted me to ask if I was interested in seeing a self-help book called Walking On Sunshine, and the tweet kind of went viral. I mean, not crazy-viral like that story about the stripper going to Florida, but a bit infectious. Think common cold rather than Ebola. My phone blinking in the middle of the night with news that yet another person in the States had seen it and thought – awesome!

Twitter used to be about the banter

This doesn’t usually happen with book related news but it does when the tweet includes a photo of Twitter-catnip Harry Styles reading a copy of said book.

I KNOW! Amazing or what?!?! Some of the comments from fans were really sweet, so chuffed to see their hero relaxing with a good read.

Although if I’m honest he could look a teeny bit more cheerful about it – but maybe I’m just being fussy.harry styles reading a book looking a bit sad

At first it was kind of exciting. I’ve known for ages that I probably have to build up my Twitter profile a bit, and now my name was spreading across the planet like an infectious disease. Surely it was a matter of time before I started reaping the rewards. And sure, all those 1D fans would be a bit disappointed about the lack of Harry in my day to day tweeting life but some of them might just stay for the craic…

And then, nothing happened. More likes, more favourites but, over that first frenzied 48 hours, I actually lost four followers.

It underlined how much Twitter has changed over the past few years. Back when I joined in 2010 I got followers if I so much as sneezed. But more importantly it used to be about the banter. I remember lots of late night chats with a science dude about the guilty pleasure movie that is The Scorpion King, there was another guy with a quintessentially British sense of humour who always had a funny comeback for everything I tweeted.

Then I took two years off Twitter for work reasons, and somehow I got hopelessly left behind. By the time I went freelance and returned to my old tweeting ways my former pals now had so many followers my voice was completely lost among them – during those two years they went from being nearly-friends to minor celebrities.

Retweets are incredibly rare and the only way to increase your network is by following people and hoping they follow you back. I duly did so, adding lots of interesting people to my list, but the result is that my news feed is a long list of strange faces and mysterious links rather than  cosy group of friends.

Now it’s all about getting software to manage who you follow, to automatically unfollow someone who doesn’t follow you back because it affects your “reach”. If you don’t do this, Twitter essentially, auto-brands you a Big Fat Loser. So instead of being a fun thing to do it’s become a way of measuring yourself and the imprint you make in the world. For example, I recently heard about an author whose book was rejected by a publisher on the basis that, with a mere 2,000 or so followers, her reach was too small.

Going on that, I am a pipsqueak that probably couldn’t even get a magazine down off a shelf.

It’s kind of sad but the truth is that, unless you’re a comedy account like @shitmydadsays or @50ShedsofGrey, people don’t follow you for the laughs any more, they follow because of what you can offer them. So when I was a commissioning editor, freelancers followed me. And now I’m a book reviewer, book publicists follow me. Mighty entertaining and informative they are too, but it’s still all about work.

I cherish the non work-related people I’ve come across – glimpses into different worlds like @theonlyspoon. He’s a PUPPETEER – coolest job ever! And I love tweeters who go out of their way to entertain, like @Joannechocolat‘s #10tweetsabout… and #storytime. Even better are the real friends – the ones I know offline and the fellow freelancers from online community I belong to. We recently held a Social Media Monday where we all followed each other and sent supportive messages. It felt good to be part of a community again – and also for some of my notifications to be non-Styles related for a change.

I miss the rawness of it, though. The fact you could go online on a Sunday night, talk about what’s on TV and find a bunch of kindred spirits you never knew existed. I’m aware that makes me sound like my nan talking about the good old days of the jitterbug but hey, it comes to us all. Perhaps I should give Snapchat a try instead?

It’s all pretty depressing but on the bright side, I can always cheer myself up by reading Walking On Sunshine which is actually quite a fun little book with cartoons and bitesize tips on how to brighten up your day. It’s out now and comes under recommendation from Harry Styles.

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PS: And here’s a review of Viral by Helen Fitzgerald, just for the tenuous link of it…

This nice girl would like the corner office please

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I was brought up to be nice. I know, what were my parents thinking? Didn’t they know that nice people finish last, that good girls go to heaven but bad girls go to London and that if you wanted to succeed in life you have to kick ass? Didn’t they know that nice would become a byword for ‘boring,’ ‘pedestrian’ and ‘afraid to take risks?’

No, they didn’t. They weren’t thinking about my future career success, net income and social media profile. They just wanted to raise kids who were decent human beings and knew how to behave in public.

We share too much and apologise too often

Now of course we know that niceness is an insidious poison that destroys careers – especially if you are a woman. Niceness is what makes you share your ideas with people who promptly steal them. It’s what makes you offer a leg-up to a new intern who then guns for your job. It’s what makes you punctuate every email with the words ‘just’ and ‘sorry’ and ‘I hope’ – the literary equivalent of the physical cringe – making yourself as small and non-threatening as possible.

Former Google exec and entrepreneur Ellen Petry Leanse first noticed the problem with ‘just’ and posted about it on LinkedIn earlier this year causing a chorus of agreement from women in tough professions everywhere.

Yes, many of us are guilty of niceness. We put ourselves forward to help more than our male colleagues. We try to solve problems that aren’t our own, we share too much and apologise too often. According to Lois Frankel’s Nice Girls Don’t Get The Corner Office we’re our own worst enemies, especially when niceness slides all to easily into self-deprecating. Sorry to disturb… It’s only little me… I hope you don’t mind me asking but…

it's nice to be nice printed on a doormat

Nice message. Shame it’s printed on a doormat. #Symbolism

I can see it in my own career, in every email I send. Even writing this blog I try to look at things from every perspective and in an effort to stay fair I end up equivocating and sometimes not even publishing for fear of upsetting somebody.

So niceness has truly hampered my career. Without it I’d have shoved myself into the limelight; written a few in-your-face columns and acerbic tweets about how I hate x, y and z; made people laugh, pissed people off and got a tasty book deal out of it.

Hell, I could be Caitlin Moran by now*. Well, if I honed my writing a bit and said FUCK more.

Nice has definitely held me back.

Fuck nice. No, FUCK nice.

Except…

It’s the subtitle of Frankel’s book that bothers me: Unconscious mistakes women make that sabotages their careers. Oh that’s right – silly little women making mistakes again. That huge, colossal howler of being ourselves and expecting everyone to respect that.

Silly little women making mistakes again. That huge, colossal howler of being ourselves

The assumption is that men are more successful because they’re less nice, rather than because the system is set up for them and women somehow have to operate within it. We’re the ones who have to police our emails, our actions and thoughts. To become someone different in order to reach our goals.

But niceness has helped my career too, in countless ways. No intern has ever tried to steal my job (this is reality, not a Hollywood script) but I’ve pointed plenty of talented ones in the direction of job vacancies and put in a good word. The result? Happy ex-interns who got their first job in journalism through me. This gave me a warm fuzzy feeling – and then a few years later some warm fuzzy commissions.

I’ve generally tried to be a pleasant, approachable boss – even when there are difficult decisions to be made and sheer corporate insanity to be justified. Which means I now have a bunch of ex employees/friends who think of me as a decent human being and who are now editors. In fact one of the nicest women I know just took up a job as editor of one of a hugely successful magazine. Not that she’s a softie – I’m sure she’ll kick ass, but it’ll be the right asses at the right time.

And as for my job itself: a huge part of it is about getting to people to talk. Unless you’re grilling a politician, the interviewer’s role is to fade into the background, to enable people to express themselves, teasing details out of them that even they didn’t know until they started talking. And the first challenge is to get them to feel comfortable and in control.

That’s when ‘just’ becomes powerful. Just one more question… Just asking… Sorry, I know this is hard for you but could you tell me…

If any men out there would like a course in how to be self deprecating and get what you want, I’m happy to teach you. It’s only £3,000 for the day, including biscuits and coffee.

It’s not just journalism either. Across the country millions of women are succeeding in their careers by exercising empathy, caring about what they do and not being afraid to show it. Some of them are undervalued and underpaid but there are those who really do get the corner office. And when the email goes round announcing their promotion everyone sighs with relief that the job didn’t go to an over-assertive wanker.

The trick is to draw the line between nice and pushover. To treat people as human beings who need positive motivation one day and a kick up the bum the next. To know what you want and communicate it honestly but politely. The trick is not to change who you are for some stupid job title – ‘just’ be yourself.

Nice crop 2

* I am not alleging that Caitlin Moran isn’t nice – from what I hear, she is. But she’s not afraid to trample on a few toes to get her point across. **

** See? I can’t even make a throwaway comment about an uber successful journalist who will likely neither read this blog nor care without adding a placatory footnote. Pathetic. Or Nice. You decide.

Do we still need magazines to run our love lives?

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Earlier this month US Glamour magazine had a Two Bags Of Sand moment. You remember the scene in The 40 Year Old Virgin when the guys are all sitting around with a takeaway talking about their sexual experiences and Steve Carell’s character says “yeah, her breasts were like, um, two bags of sand…”

It’s the moment everyone around the table realises that he’s faking it, that he has no idea what he’s talking about. And when Glamour’s website published it’s 13 little things that can make a man fall hard for you, including such gems as “make him a sandwich after sex” and “answer the door in a negligee” something similar happened. Everyone stopped eating their pizza and stared. The entire source of a magazine’s power lies in its ability to convince its readers, advertisers and critics that it knows best and for a moment that effortless glossy facade dropped to reveal the magazine’s inner workings – a legion of tiny tired journalists searching desperately for something new to say about sex and relationships.

As someone who worked for years on women’s magazines I read the whole thing through my fingers, cringing in horror and the mockery that followed was richly deserved. But then came the usual parade of accusations, that women’s magazines were dated and woefully out of touch. Several listicles appeared online poking fun at the sex tips magazines have  offered over the years (the one about ‘teasing’ your partner’s testicles with a fork was a particular humdinger). And the message – usually from online sources that like to consider themselves edgier than old fashioned paper – is that women’s magazines are dated and woefully out of touch.

We have found our clitoris and we’re not afraid to use it.

Maybe they’re right. Maybe women’s magazines should stop talking about sex altogether.

Back in the 1970s and 80s we needed that sort of thing. Without magazines, and the occasional surreptitious look at Judy Bloom’s Forever, the only self proclaimed experts on sex were men. And where did men get their sex tips? The glorious world of 70s porn.

Of course we live in much more liberated times now. In the post Sex & The City generation women know they can expect more in bed. We have found our clitoris and we’re not afraid to use it. And there is an endless range of sources for reliable sex tips out there.

Isn’t there?

There’s the sex toy companies. After all every self respecting girl has a Rampant Rabbit or two tucked away in her bedside drawer. Although obviously the sex toy companies have a bit of a vested interest in selling you sex toys.

Or there’s erotic literature… because 50 Shades Of Grey is a perfect how-to handbook of sexy but responsible BDSM play isn’t it? It isn’t? Oh.

Then there’s our mates – but then we’re back in two bags of sand territory. According to research by Rachel Hills the author of The Sex Myth we’re all lying about how much sex we have and how creative we are when we’re doing it. No reliable information there, then.

Of course when we want to know something these days we Google it. There are some fabulous female friendly sex sites out there providing full, frank and funny discussions about love and sex – Em and Lo and Nerve for instance. But without knowing where to look it’s hard to get started – Googling sex questions can bring up a terrifying selection of misleading, unhealthy or eye-burningly horrid search results.

Which brings us right back to the source of all sex-inspiration: porn. Since the 70s skin-flicks have morphed into a monstrous, ever present stream of hard core which many young men have come to think of as ‘normal sex’. A while back I had coffee with an agony aunt who said a huge proportion of mail in her inbox was from young women who were worried there was something wrong with them because they didn’t enjoy anal sex.

So maybe women’s magazines do have a role after all.

In the 70s and after, women’s mags taught us that it was OK to enjoy sex – that we weren’t wanton hussies for liking it on top, or asking for oral or wanting to be good at it (because pleasing your partner is a part of sex for men and women alike.) It paved the way for splendid Samantha in Sex & The City and a generation of witty and honest sex bloggers.

The features that did really well were the ones that rang funny and true

I came to women’s glossies in the early 2000s when things started to change. In The Sex Myth Rachel Hills talks about that feeling of inadequacy if you feel uncomfortable sexting or don’t like doggy style. The feeling that everyone else is having a better time than you. And it’s up to women’s mags to burst that bubble… But without making the sexting doggy-fans feel like they’re being slut-shamed somehow. Tricky, huh?
For us, the features that did really well were the ones that rang funny and true. Like the hilarious takedown one of our writers did of some of the crazier sex toys on the market. Or the horrible consequences of When dirty talk goes wrong (Quote: “I’m the drill baby, and you’re the road…”) Or the sweet and sad piece Brooke Magnati, aka Belle De Jour, wrote for us on When the sex is great but everything else sucks. They were conversation starters, got us thinking about what we really wanted and showed us that everyone makes mistakes.

That’s the kind of sex article that women’s mags do best – funny frank and reassuring. And there’s a lot of that out there. There are also campaigns for women’s rights, and  sharp, insightful reports on the things which threaten our relationships – like porn addiction.

There’s still a role for how-to tips too. I figure that sex tips are like magazine recipes – a source of ideas that you can take or leave. You might see a recipe for chicken soup, read it and appreciate it but never get round to making it. You could leave out the cream and pepper or just decide your own formula is best. And if you don’t like chicken at all? Not a problem, there’s a carrot and coriander number on the next page. The message is not “do this” but, “you might like to try this, and if it doesn’t work at least it’ll be a giggle.”

Whatever the magazines might claim, they’re not all knowing and all seeing. They can’t give you guaranteed moves when every body is so different and sometimes they do get it wrong. But they’re more realistic than 50 Shades, more reliable than your best mate and funnier than porn. Just one more source of advice and inspiration to help you make the most of your relationships. Take it or leave it.

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